the avant garde letterhead. ( great book to own) i have written that this is my main collection and i am devoted to it. should there be a fire in my building, i would know which box to grab. this letterhead is from 1931. incredible, right? tschichold’s ‘neue typographie‘ was first published in 1928. i don’t believe this letterhead was designed by kurt schwitters and i’m not sure if he was in hanover at this time, either. i’m not an art historian, but i would love to return to school and get a phd in design history, focusing on this period. many of the teachers who taught design history when i was in school were not art historians viagra online without prescription but designers who simply had an avid and passionate interest in the design history. i have acknowledged the depth and insight in christopher burke’s ‘active literature,‘ the monograph on tschichold, and strongly feel that all monographs about designers should be this informative. the time, the place, the reactions to current events—so many factors that contributed to the evolution of a particular piece of design are truly intriguing. this letterhead for a book binder—was he so progressive in his company’s marketing? was he even aware of the current design movement or did the designer simply do a barter and so got his way? whatever the case, the design is memorable and worth considering. enjoy.