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	<title>AMASSBLOG &#187; lower case</title>
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		<title>peter black</title>
		<link>http://amassblog.com/?p=897</link>
		<comments>http://amassblog.com/?p=897#comments</comments>
		<pubDate>Mon, 12 Apr 2010 12:49:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[collections]]></category>
		<category><![CDATA[lower case]]></category>
		<category><![CDATA[typography]]></category>

		<guid isPermaLink="false">http://amassblog.com/?p=897</guid>
		<description><![CDATA[aka piet zwart. there is little doubt that the work of piet zwart is worthy of lengthy study. i have several books about his work and am always eager to add to that collection. his work is coveted and commands a premium price. i have had to save up a bit before purchasing several pieces [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-898" href="http://amassblog.com/?attachment_id=898"><img class="aligncenter size-full wp-image-898" title="blog040" src="http://amassblog.com/wp-content/uploads/2010/02/blog040.jpg" alt="" width="500" height="834" /></a></p>
<p><a rel="attachment wp-att-901" href="http://amassblog.com/?attachment_id=901"><img class="aligncenter size-full wp-image-901" title="blog041" src="http://amassblog.com/wp-content/uploads/2010/02/blog041.jpg" alt="" width="500" height="448" /></a></p>
<p><a rel="attachment wp-att-904" href="http://amassblog.com/?attachment_id=904"><img class="aligncenter size-full wp-image-904" title="blog042" src="http://amassblog.com/wp-content/uploads/2010/02/blog042.jpg" alt="" width="500" height="441" /></a></p>
<p>aka piet zwart. there is little doubt that the work of <a href="http://images.google.com/images?client=safari&amp;rls=en&amp;q=piet+zwart&amp;oe=UTF-8&amp;um=1&amp;ie=UTF-8&amp;ei=wuq5S_v3CYSKlwf71-mVCg&amp;sa=X&amp;oi=image_result_group&amp;ct=title&amp;resnum=1&amp;ved=0CBoQsAQwAA">piet zwart</a> is worthy of lengthy study. i have <a href="http://www.bookfinder.com/search/?ac=sl&amp;st=sl&amp;qi=oJ15KbRZGawOWN1xQsTxfjoOyT4_1149256875_1:55:1145&amp;bq=author%3Dy%2520brentjens%26title%3Dpiet%2520zwart%25201885%2D1977%2E%2520vormingenieur">several</a> <a href="http://www.abebooks.com/servlet/ListingDetails?bi=1547374643">books</a> about his work and am always eager to add to that collection. his work is coveted and commands a premium price. i have had to save up a bit before purchasing several pieces in my collection. many years ago, after being in gmund, germany, for several days working with the <a href="http://gmund.com/">büttenfabrik gmund</a>, i spent a couple of nights in munich. after a few days of art directing photography for their corporate brochure, wonderfully photographed by <a href="http://www.edgereps.com/">gentl and hyers</a>, i was walking around and noticed a gallery exhibiting the work of <a href="http://www.artandcommerce.com/AAC/C.aspx?VP=SlideShow_VPage&amp;IAPA=1&amp;STY=A&amp;L4=2U1XC58IEAXO&amp;L5=2U1XC58IERN7&amp;L6=2U1XC58IEWVX&amp;XX=Artists">mats gustafson</a>, one of my wife&#8217;s favorites artist. just a few doors down was what I thought was a book store but turned out to be the auction house <a href="http://www.schneider-henn.de/home.php">scheider henn</a>. coincidentally, they were having an auction featuring bauhaus-related materials. needless to say, i was pretty excited. i was able to view many of the lots and there was a group of items from holland, including this simple brochure for the door manufacturer <a href="http://en.wikipedia.org/wiki/Kees_Bruynzeel">bruynzeel</a> i am sharing today. <a href="http://www.iconofgraphics.com/Piet-Zwart/">zwart</a> did a great deal of work for bruynzeel. there is so much to this little jewel. the lower case—no surprise i like that. the transparency. the use of color. all combine to make a rich experience for a mundane subject. there were several other items in this auction which i will share another time. enjoy.</p>
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		<slash:comments>4</slash:comments>
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		<title>walter adolph georg gropius</title>
		<link>http://amassblog.com/?p=520</link>
		<comments>http://amassblog.com/?p=520#comments</comments>
		<pubDate>Wed, 18 Nov 2009 02:44:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[collections]]></category>
		<category><![CDATA[letterheads]]></category>
		<category><![CDATA[lower case]]></category>
		<category><![CDATA[typography]]></category>

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			<content:encoded><![CDATA[<p><img class="alignnone size-medium wp-image-521" title="gropius" src="http://amassblog.com/wp-content/uploads/2009/11/gropius-500x703.jpg" alt="gropius" width="500" height="703" /></p>
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		<title>jackets required&#8230;.</title>
		<link>http://amassblog.com/?p=31</link>
		<comments>http://amassblog.com/?p=31#comments</comments>
		<pubDate>Sat, 16 May 2009 15:10:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[books]]></category>
		<category><![CDATA[collections]]></category>
		<category><![CDATA[lower case]]></category>

		<guid isPermaLink="false">http://amassblog.com/?p=31</guid>
		<description><![CDATA[often a collection begins when i buy another collection. the ephemera society of america lists me as a “collector of collections.” however this collection began when i bought the first edition of eric gill&#8217;s an essay on typography at the strand book store in new york city. i was struck by the fact that the [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-39" title="lr_gills_1st" src="http://amassblog.com/wp-content/uploads/2009/05/lr_gills_1st.jpg" alt="lr_gills_1st" width="500" height="281" /></p>
<p>often a collection begins when i buy another collection. the <em>ephemera society of america</em> lists me as a “collector of collections.” however this collection began when i bought the first edition of eric gill&#8217;s an essay on typography at the strand book store in new york city. i was struck by the fact that the title was not <a href="http://www.abebooks.com/servlet/BookDetailsPL?bi=1280370151&amp;searchurl=an%3Deric%2Bgill%26bsi%3D30%26tn%3Dessay%2Bon%2Btypography%26x%3D0%26y%3D0"><em>an essay on typography</em> but <em>printing &amp; piety, an essay on life and works in the england of 1931, &amp; particularly typography</em></a>. it is the dust jacket of this second edition that has been etched into my visual memory and i was surprised to note a difference in the first edition. the solid red of the second edition clearly signals us to take notice. as i collected the later editions, i discovered differences with each one. the third edition makes a huge shift from the second by eliminating the red front and green back—a mistake in my mind.</p>
<p><span id="more-31"></span><img class="alignnone size-full wp-image-41" title="lr_gills_2nd" src="http://amassblog.com/wp-content/uploads/2009/05/lr_gills_2nd.jpg" alt="lr_gills_2nd" width="500" height="281" /></p>
<p>i am always intrigued when a familiar dust jacket changes, especially one so visually powerful. <em>catcher in the rye</em> comes to mind, with its distinctive red cover that changed oddly to white. (this book also differed greatly from it first edition.) surely the second edition of <em>an essay on typography</em> must have made a positive difference in sales. the red alternating with green—stop and go—would have been striking. the fourth edition is consistent with the third so evidently sales were not the determining factor in the return to the red jacket. the fifth edition, from 1988, goes back to the second edition. it resurrects the red and green and announces a new introduction in a white band, eliminating the edition number. the introduction by christopher skelton adds wonderful clarification to the new edition and puts the book in a new perspective. it reconciles the original title with the second edition and gives credit to gill&#8217;s son-in-law for pushing gill’s typographic viewpoints to the forefront. the jacket design is uncredited. i do miss the call-out for the fifth edition. I craved the graphic unity and sequential nature of the editions. in subsequent editions—i have one from 1996, which would be the seventh edition—“reprinted with an introduction” is eliminated in favor of simply eric gill, <em>an essay on typography</em>. this is the cleanest of all the jacket designs.</p>
<p><img class="alignnone size-full wp-image-42" title="lr_gills_3rd" src="http://amassblog.com/wp-content/uploads/2009/05/lr_gills_3rd.jpg" alt="lr_gills_3rd" width="500" height="281" /></p>
<p><img class="alignnone size-full wp-image-51" title="lr_gills_4th" src="http://amassblog.com/wp-content/uploads/2009/05/lr_gills_4th.jpg" alt="lr_gills_4th" width="500" height="281" /></p>
<p><img class="alignnone size-full wp-image-50" title="lr_gills_ruedition" src="http://amassblog.com/wp-content/uploads/2009/05/lr_gills_ruedition.jpg" alt="lr_gills_ruedition" width="500" height="281" /></p>
<p>america had to wait for mr. gill&#8217;s words until 1989. the first u.s. edition was printed in the fall of that year by godine press and the jacket dispenses with all precedent. in a quick search, i ran across paul rand&#8217;s review of the exact edition for the <a href="http://query.nytimes.com/gst/fullpage.html?res=950DE7DA1231F933A2575AC0A96F948260&amp;scp=1&amp;sq=paul+rand+ampersand&amp;st=nyt"><em>new york times book review</em></a>. he writes of the dust jacket, &#8220;a bit prissy and glaringly inappropriate to the spirit and contents of the book…would probably have seemed dated even in 1931.&#8221; that pretty much says it. an ugly duck to be sure. which book would you take off the shelf? all together the uk editions form a wonderful whole and a happy collection.</p>
<p><img class="alignnone size-full wp-image-43" title="lr_gills_5th" src="http://amassblog.com/wp-content/uploads/2009/05/lr_gills_5th.jpg" alt="lr_gills_5th" width="500" height="281" /></p>
<p><img class="alignnone size-full wp-image-44" title="lr_gills_7th" src="http://amassblog.com/wp-content/uploads/2009/05/lr_gills_7th.jpg" alt="lr_gills_7th" width="500" height="281" /></p>
<p><img class="alignnone size-full wp-image-108" title="lr_gills_us" src="http://amassblog.com/wp-content/uploads/2009/05/lr_gills_us.jpg" alt="lr_gills_us" width="500" height="281" /></p>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>we write everything small, thus saving time</title>
		<link>http://amassblog.com/?p=74</link>
		<comments>http://amassblog.com/?p=74#comments</comments>
		<pubDate>Sat, 16 May 2009 14:33:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[collections]]></category>
		<category><![CDATA[letterheads]]></category>
		<category><![CDATA[lower case]]></category>

		<guid isPermaLink="false">http://amassblog.com/?p=74</guid>
		<description><![CDATA[when i speak about my collections, it is necessary to qualify and categorize. this is because when i rate my collections, i always consider which i would keep should i ever have to purge. without question it would be my letterhead collection. i have many beautiful letterheads and i emphasize many. this bauhaus letterhead, signed [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-73" title="lr_bauhaus_bayer" src="http://amassblog.com/wp-content/uploads/2009/05/lr_bauhaus_bayer.jpg" alt="lr_bauhaus_bayer" width="500" height="702" /><br />
when i speak about my collections, it is necessary to qualify and categorize. this is because when i rate my collections, i always consider which i would keep should i ever have to purge. without question it would be my letterhead collection. i have many beautiful letterheads and i emphasize many. this bauhaus letterhead, signed by walter gropius on page two, is framed and exhibited at my home and holds a special place for many reasons. one being that i won it on ebay. yes, ebay. the second is that printed at the bottom of this letterhead are the words &#8220;wir schreiben alles klien, denn wir sparen damit zeit.&#8221; translated this means &#8220;we write everything small, thus saving time.&#8221; this translation comes via <a href="http://www.hyphenpress.co.uk/journal/2000/08/21/kinross_interview">robin kinross</a>&#8216; article from 8vo&#8217;s issue of <a href="http://www.flickr.com/photos/insect54/916582616/in/set-72157602006398593/">octavo 88.5 </a>from 1988. <a href="http://www.dorispesendorfer.com/">doris pesendorfer</a>, an austrian graphic designer who used to work with me, translated it as &#8220;we are writing everything in lower case in order to save time;&#8221; while a german client and friend, korbinian kohler, translated it as &#8220;we spell everything small because we can save time that way.&#8221; i love these variations but what i love most is that <a href="http://www.type.nu/bayer/index.html">herbert bayer</a>, the designer of this letterhead, felt so strongly as to include it at the bottom, emphasizing the bauhaus philosophy in such a simple way. after reading kinross&#8217; article, i grabbed the herbert bayer monograph he published in 1967 and rediscovered he designed the whole book in lower case. even better, he states on the title page &#8220;footnote, this book has been set in one alphabet only, according to the theories presented in the articles on pages 26 and 78.&#8221; both articles, one published in 1925 and the other in 1960, state bayer&#8217;s beliefs in a universal alphabet and legibility. so, roughly 40 years later, he is sticking to his principles. in honor of &#8220;saving time,&#8221; i have decided to use lower case for my blog. i hope you approve.</p>
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