although avid doesn’t actually describe it, i am most certainly an avid jan seen before. like the example i’m sharing today. is this designed by tschichold? most likely not, but it is certainly ‘from the school of.’ according to burke, tschichold did work for lund humphries in the late 30s, designing the penrose annual in 1938. this little book, structure drill in chinese, is from 1945. i know tschichold moved to england, but i don’t think it was until much later. i will need to reread burke to be sure. many of tschichold’s familiar typographic elements are repeated here. the use of type in a box; a slab serif; the use of the city typeface; the change of type weight for emphasis; the asymmetric layout. all these clearly reference tschichold. i have provided the title page from another book designed by tschichold which uses almost the same layout. (mr weider has a couple more images of this book.) what do you think: tschichold or not? mr. burke, what do you think? close, right?

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  1. the layout is not nearly as elegant as anything tschichold did, and he never. ever would have set type vertically, as on the left side of the title page.

    Comment by dpl — 12/03/2010 LINK TO THIS COMMENT

  2. no, not tschichold. not as elegant as his work, and he would never ever set type vertically as is done on the left side of the title page

    Comment by dpl — 16/03/2010 LINK TO THIS COMMENT

  3. The English designer Anthony Froshaug would probably have had a hand in this. He was doing freelance work for Lund Humphries then. As was usual at that time, designers struggled to have their layouts implemented by a compositor exactly: the vertical type wasn’t something that Froshaug ever did, just as Tschichold could never have done it either. So that would have come from the compositor … Such botching of intentions was a reason for Froshaug setting up as his own printer: the next year (1946) he bought a press. If you want to know more, then I’m afraid you need another of our books, this one on Anthony Froshaug:
    Froshaug was Tschichold’s deepest and most brilliant student.

    Comment by Robin Kinross — 19/03/2010 LINK TO THIS COMMENT

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